EXHIBITOR ADVISORY COUNCIL FOR MARKETING (EACFM)
The mission of the Exhibitor Advisory Council for Marketing is to review and discuss Pittcon-related marketing opportunities and advise the Pittcon Committee on short-and long-term marketing initiatives that impact Pittcon success, Conferee value, and Exhibitor ROI.
The EACFM consists of a working committee of 10 marketing professionals representing exhibitors of all sizes. Members serve limited tenure to ensure the continuity of programs from year to year and allow other exhibitors to participate in the future. The Council, in a collaborative effort with the Pittcon Committee, focuses on addressing short and long term marketing challenges serving to increase exhibitor ROI and conferee value. The inaugural meeting was held in May 2005 and continues to meet several times a year.
GOALS FOR PITTCON 2012
- Increase number of conferees
- Improve exhibitor ROI
- Facilitate scientific interactions
The three main goals of the EACFM for Pittcon 2012 are:
The Council works closely with the Pittcon Committee and participates in an advisory capacity. If you are a marketing professional with a company that exhibits at Pittcon every year and are interested in serving a future term on the EACFM, please send your request by email to EACFM.
CURRENT EACFM MEMBERS
- ABSciex – Jonathan Speak, Director Marketing, Americas
- Analtech, Inc – Ken Grant, Director of Sales and Marketing
- American Lab/Labcompare Network – Robert Sweeney, President
- Metrohm USA, Inc. —Marguerite Hisen, Director, Marketing Communications
- OI Analytical – Gary Engelhart, Laboratory Products and Marketing Manager
- PID Analyzers, LLC – Jennifer Maclachlan, Managing Director
- Sigma-Aldrich – Bobbie-Jo Seyler, Trade Show Coordinator
- Teledyne Tekmar – Betsey Seibel, Marketing Manager
- VICI Valco – Kari Gibson, Exhibits Manager
- Waters – Suzanne Decatur, Event Specialist
MEETING MINUTES
If you would like to receive the minutes from any of the EACFM meetings, please send your request to marketing@pittcon.com.
If you have a question or comment for any of the EACFM members, please send an email to: marketing@pittcon.com and we will forward it to the appropriate member.
